My Approach -
From Real Conversations to Research-Driven Decisions
Listening First
[User Interviews & Focus Groups]
Before jumping into pixels, I sit with real users to listen. Through open conversations, I uncover what truly matters to them—their frustrations, needs, and goals—so we solve the right problems, not just the visible ones.
Seeing with a Critical Lens
[Heuristic Evaluation]
With a trained eye, I evaluate the product’s interface like a user would—spotting friction, confusion, or missed opportunities using established UX principles. It’s like holding up a mirror to the design before users touch it
Learning by Watching
[Usability testing]
I put ideas in front of real people and observe what happens—where they click, where they get stuck, and what delights them. It’s the most honest feedback loop and the clearest path to designing something truly useful.
Send a Message